A digital strategy is must for any kind of company, even for a micro business. Without a digital presence, it is very difficult to stay in the market or reach targeted customers. You have to spend a lot of time creating a content strategy for your business. One of the most crucial tools for building a digital brand is content, which includes things like webpages, blogs, emails, social posts, videos, and more
If you are running a sole proprietorship, you won’t get much time to create content for your brand. Moreover, small business owners are running with limited budgets. Setting up a digital marketing team or hiring an agency is very expensive for a sole proprietor. There are some less expensive ways to make a digital presence for a sole proprietorship.
Google My Business: Register your business in Google My Business. Promote local business by replying to customer queries, request happy customers for writing reviews, etc. Posting new offers and events, etc.
Google Reviews: Encourage or request customers to write google reviews. Google review is social proof, it will boost customer confidence. It is like customers are trusting your business. Trust is a key factor when it comes to making purchase decisions.
Local search listing: You know, everybody is searching in mobile device for any service or product they are looking for. Google My Business accounts also improve your local SEO. So when someone searches for you, you show up on page one—not page two or worse
Keep customers informed: You have complete control on Google my business account. You can display your product/services. You can post new arrivals, events, holidays, work hours, etc.
Website: Create a website and optimize for local businesses. Optimize your content for your keyword. The website is one of the great tools for showing your product and service online. Customers can access your company details, products/service at any time.
Google Ads: Google ads are the most effective way to get leads. It is less expensive compared to other offline ads like newspaper ads, flux boards, etc. You can run Google ads on specific targeted audience, interested audience, etc. In Google Ads, you have complete control over your spending. You can choose the daily budget and cost per click. You can easily calculate the Return On Investment in Google Ads by generating a detailed report.
Facebook Ads: Facebook ads good for brand awareness. You can run Facebook ads based on geographical location, customer behavior, customer lifestyle, etc. Facebook audience tools provide your business with the ability to build very specific targeting to help get your message to your potential consumers. In addition, you can segment audiences in order to serve each one the message that resonates most with them.
Online advertisement campaigns are very much flexible. You can test any combinations in Google and Facebook ads. You can do A/B Testing my changing the Ad creatives, Ad heading colours, targeted customers and many more combinations.